Food for Thought: How Digital Menu Boards Are a Real "Combo Deal" for IT & Marketing

Posted by Bobbie Cummins on Aug 14, 2018 7:26:17 AM

Quick service restaurants revolutionized the American dining out experience with the introduction of White Castle in 1921 (pictured above, from White Castle). Technology didn’t move as fast then as it does now in the QSR space. We’ve come a long way from the two-way speaker box used in the drive-thru of In-N-Out Burger in 1948!

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Tags: Digital, Digital Menu Boards, Restaurant, QSR, Fast Casual, IT Upgrades

Order Up: How Digital Ordering is Driving Increased Throughput & Profitability

Posted by Bobbie Cummins on May 14, 2018 9:55:40 AM

The allure of new technology is often reported in the context of attracting younger customers or keeping up with trends, but one of the best business cases for implementing new digital technology in the quick service restaurant space is the ability to increase throughput and drive profitability.

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Tags: Technology, Fast Casual, QSR, IT Infrastructure, Digital Menu Boards

The "Avocado Toast" Customer: Millennials and Gen Z Raise Expectations on the Quick-Service Dining Experience

Posted by Bobbie Cummins on Apr 4, 2018 8:17:48 AM

Hardly a day goes by without an article detailing how Millennials and Gen Z are impacting a particular industry. Younger generations are driving change in everything from workplace benefits to eating habits. Looking beyond the headlines around work/life balance and avocado toast, Millennials alone account for more than $65 billion of spending each year and influence upward of $1 trillion in totally consumer spending.

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Tags: QSR, Fast Casual, Restaurant, Technology, Millennials