Food for Thought: How Digital Menu Boards Are a Real "Combo Deal" for IT & Marketing

Posted by Bobbie Cummins on Aug 14, 2018 7:26:17 AM

Quick service restaurants revolutionized the American dining out experience with the introduction of White Castle in 1921 (pictured above, from White Castle). Technology didn’t move as fast then as it does now in the QSR space. We’ve come a long way from the two-way speaker box used in the drive-thru of In-N-Out Burger in 1948!

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Tags: IT Upgrades, Fast Casual, Restaurant, QSR, Digital Menu Boards, Digital

"Technology is great … when it works.": How an Old Adage Highlights the Importance of IT Maintenance

Posted by Bobbie Cummins on Jul 30, 2018 11:16:42 AM

Maintenance. It's something every IT department must own, but when is the last time you thought about your maintenance strategies? It often falls prey to, “If it’s not broke, don’t fix it.” New system launches, new technology deployments or enhancements, or emergency situations tend to take precedence over digging into maintenance plans. And while these matters compete for an IT professional's time, focusing on a comprehensive maintenance plan can you help you maximize the return on investment into company equipment, eliminate headaches for your sites, as well as drive cost savings potential. Perhaps it’s time to ask if maintenance is broken.

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Tags: Restaurant, Technology, Total Site Care, Digital, Retail, IT Maintenance, Omnichannel

One Size Doesn't Fit All: It’s true for jeans AND your IT maintenance program.

Posted by Bobbie Cummins on Jul 18, 2018 10:00:00 AM

Leading companies and consulting firms agree that we are officially living in the "Age of the Customer." Everyone from legacy brands to startup companies are working tirelessly to deliver on customer expectations of seamless experiences in this ever-changing digital environment, all the while, looking to engage the customer more than ever with their brand. With time being a commodity, personalization serves as the force that engages customers quickly.

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Tags: Integration, Millennials, Technology, Total Site Care

Order Up: How Digital Ordering is Driving Increased Throughput & Profitability

Posted by Bobbie Cummins on May 14, 2018 9:55:40 AM

The allure of new technology is often reported in the context of attracting younger customers or keeping up with trends, but one of the best business cases for implementing new digital technology in the quick service restaurant space is the ability to increase throughput and drive profitability.

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Tags: IT Infrastructure, Fast Casual, Technology, QSR, Digital Menu Boards

The "Avocado Toast" Customer: Millennials and Gen Z Raise Expectations on the Quick-Service Dining Experience

Posted by Bobbie Cummins on Apr 4, 2018 8:17:48 AM

Hardly a day goes by without an article detailing how Millennials and Gen Z are impacting a particular industry. Younger generations are driving change in everything from workplace benefits to eating habits. Looking beyond the headlines around work/life balance and avocado toast, Millennials alone account for more than $65 billion of spending each year and influence upward of $1 trillion in totally consumer spending.

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Tags: Fast Casual, Restaurant, Millennials, Technology, QSR